Vol. 33 No. 1 (2026): Performance

# Articles

1. Artikel

2. Silent Resistance in AI-Driven Marketing: A Qualitative Study of Perceived Manipulation

   Muhammad Hilmi Labibunnajah, Ninda Fatmawati, Abdul Ghofur (Author)

   1-11

3. Enhancing Customer Loyalty through Social Media Marketing and Brand Experience

   Reni Rupianti, Nur' Adilla, Mariza Kertaningtyas (Author)

   12-22

4. Evaluating Technopark Service Quality Using The Carter Model And Importance-Performance Analysis (IPA)

   Telma Anis Safitri, Katon Muhammad, Zakiyyan Zain Alkaf (Author)

   23-35

5. Determinants of Debt Financing Behavior in Indonesian Family Firms: The Moderating Role of Family Tribe’s Social Capital

   Riffa'I Al Hakim, Yuni Utami, Mohammad Arridho Nur Amin (Author)

   36-43

6. Determinants of Corporate Social Responsibility Disclosure: The Moderating Role of Good Corporate Governance

   Nida Aufa Al 'Asya, Yuni Utami, Amirah Amirah (Author)

   44-57