About the Journal

Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi

Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi is our biannually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional areas of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management.

Our office is in Laboratorium Terpadu Lantai 4 (Pusat Pengelolaan Jurnal) Fakultas Ekonomi & Bisnis - Kampus UNSOED, Grendeng, Purwokerto 53122

Online ISSN 2615-8094 · Print ISSN 1829-6467

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Vol. 33 No. 1 (2026): Performance

View Vol. 33 No. 1 (2026): Performance
Edition
Vol. 33 No. 1 (2026)
Title
Performance
Release
June 1, 2026
Article
5

# Articles

  1. Artikel

  2. Silent Resistance in AI-Driven Marketing: A Qualitative Study of Perceived Manipulation

    Muhammad Hilmi Labibunnajah, Ninda Fatmawati, Abdul Ghofur (Author)
    1-11

  3. Enhancing Customer Loyalty through Social Media Marketing and Brand Experience

    Reni Rupianti, Nur' Adilla, Mariza Kertaningtyas (Author)
    12-22

  4. Evaluating Technopark Service Quality Using The Carter Model And Importance-Performance Analysis (IPA)

    Telma Anis Safitri, Katon Muhammad, Zakiyyan Zain Alkaf (Author)
    23-35

  5. Determinants of Debt Financing Behavior in Indonesian Family Firms: The Moderating Role of Family Tribe’s Social Capital

    Riffa'I Al Hakim, Yuni Utami, Mohammad Arridho Nur Amin (Author)
    36-43

  6. Determinants of Corporate Social Responsibility Disclosure: The Moderating Role of Good Corporate Governance

    Nida Aufa Al 'Asya, Yuni Utami, Amirah Amirah (Author)
    44-57

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