Vol. 22 No. 2 (2013)

Diffusion of innovation consists of several components, one of which is the message or the
innovation itself. There is a view that an innovation is often concluded with the adoption of an
innovation by the community, when in fact it is not always the case. In line with this opinion as if
the diffusion of innovations is only focus on the spreading of innovation to the community and
innovation is seen as an idea, an idea, a method, a new product in development communication
perspective.
On the other hand as far as this empowerment is reviewing how to make a community can
utilize its resources as much as possible so the people become empowered, eventhough in the
process of empowerment is not solely rely on the ability of local only and ignore the role of the
outsider. Outsider's contribution in the process of community empowerment is as a facilitator who
assist the people to identify and to manage the social capital possessed to gain wider access in
order to improve their quality of life. In this case, an innovation can be one of the important
aspects of community empowerment